Mobile growth teams face a paradox: visibility requires traction, yet traction often follows visibility. That tension pushes many marketers to explore shortcuts and accelerants, including the idea to buy app installs to spark momentum. App store algorithms reward consistent velocity and engagement, but not all installs are created equal. The difference between a fleeting spike…
Author: Dania Rahal
Beirut architecture grad based in Bogotá. Dania dissects Latin American street art, 3-D-printed adobe houses, and zero-attention-span productivity methods. She salsa-dances before dawn and collects vintage Arabic comic books.